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| Name | IT'SUGAR Candy Department Store - Times Square, NYC |
| Video Uploader | Video From IT'SUGAR |
| Upload Date | This Video Uploaded At 12-08-2022 16:07:48 |
| Video Discription | IT’SUGAR, the largest specialty candy ‘retailtainer’ in the US, opened a 20,335 square foot pop-up candy department store in a prime location in Times Square, New York, just in time for the fall and holiday shopping season. The experiential candy department store took over space vacated by Modell’s, showcasing the continued consumer demand for candy and related licensed merchandise. The Times Square location is the second largest IT’SUGAR candy department store and epitomizes what the brand is known for - thousands of varieties of over-the-top sweets and humorous products, extravagant in-store displays and immersive candy experiences. “Times Square is a major entertainment hub, and we are so excited to be a part of one of the world’s most visited tourist attractions,” said Jeff Rubin, Founder and CEO of IT’SUGAR. “IT’SUGAR is known for creating an environment like no other - one that fosters the greatest feeling of happiness; allowing you to enjoy the treats you love without judgment. At IT’SUGAR, it is not only about taste, but also about delivering a unique experience and our store in Times Square provides just that. We are having an exciting year of store openings, proving that America still loves candy!” IT'SUGAR Times Square candy department store will feature two stories of pure sugar, a gorgeous lollipop garden boasting over a thousand lollipops, and an incredible New York City skyline made entirely out of jellybeans as a nod to the city known all over the world. This location also boasts over 35 candy licensed brands offering consumers the most expansive line of treats and exclusive merchandise dedicated to beloved brands such as Sour Patch Kids, Oreo, Nerds, Starburst, Skittles, Reese’s, Toxic Waste, Pez, and Tootsie, showcased within branded departments. Candy stations house hundreds of different kinds of candy by the pound, with many exclusive flavors of Skittles, Sour Patch Kids, Pez and more, allowing shoppers to personalize their choices. The experiential store also includes immersive areas devoted to retro and international candy, TikTok-trending treats, and much more, providing sugar enthusiasts of all ages with endless playful entertainment. America’s favorite candy brands are brought to life with shop-in-shops and giant branded characters throughout the store. The grand opening caps a robust year of exciting store openings for IT’SUGAR. An 11,400 square foot candy department store popped-up this spring on Chicago’s Magnificent Mile, followed by a 10,600 square foot pop-up candy department store in San Francisco’s Union Square. The company also opened its first store in Canada at the West Edmonton Mall in Alberta. |
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