The Art of Storytelling in Business with Mike Allton | Just Crunch It Ep. 27
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The Art of Storytelling in Business with Mike Allton | Just Crunch It Ep. 27 |
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Video From Crunch |
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This Video Uploaded At 17-08-2024 14:30:09 |
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In this episode of Just Crunch It, we dive deep into the world of storytelling in business with Mike Allton, Chief Storyteller at Agorapulse. Mike shares his journey to becoming a chief storyteller and offers valuable insights on the importance of storytelling in marketing and brand building.
Key topics discussed:
- The role of a chief storyteller in modern businesses
- How to develop and improve storytelling skills
- The impact of AI on marketing and storytelling
- The anatomy of a good story and effective frameworks
- Real-world examples of powerful brand stories
- The future of storytelling in the age of AI
Mike also shares his three-step approach to continuous improvement: study, practice, and teach. Whether you're a marketer, entrepreneur, or anyone looking to enhance your communication skills, this episode offers practical advice and inspiration for leveraging the power of storytelling in your professional life.
Don't miss this insightful conversation on the art and science of storytelling in the business world!
Connect with Mike here: https://www.linkedin.com/in/mikeallton
00:00 Introduction
00:02 Mike Allton's introduction
00:56 What does a Chief Storyteller do?
06:20 Can storytelling become a profession?
09:52 Is there a format for a good story?
14:15 How is Mike sharpening his storytelling skills?
20:45 Storytelling getting handled by AI
30:27 Example of a good story
34:00 Mike's learnings
35:10 Conclusion
#BusinessStorytelling #MarketingStrategy #AIinMarketing #BrandNarrative #CorporateCommunication #JustCrunchIt
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